The Psychology of Colours: How Colours Influence Our Emotions and Style

The Psychology of Colours: How Colours Influence Our Emotions and Style

Dear fashion lovers, did you know that every colour is linked to a specific mood? Colours influence our emotions, sensations, and even decision-making. They are powerful messengers that communicate much more than we realise.

The most sophisticated colour of all is white, a symbol of purity and elegance, just like black, which is never out of place. Black represents power and refinement, making it a timeless choice.

But do you know which colour captures attention the most? Red!!! I absolutely love it! Red is the colour of strength, energy, passion, and determination. It’s bold, fearless, and impossible to ignore.

Another fascinating colour, often found in our collections, is yellow. This vibrant shade stimulates the mind and radiates positivity and serenity. It’s the perfect mood booster!

How to Combine Colours Like a Pro

However, be careful! Colours should never be combined randomly.

According to the Itten Colour Wheel, adjacent colours should generally be avoided together (except for white and black). Instead, complementary colours—those positioned opposite each other on the wheel—create stunning combinations.

For instance:

  • Ochre yellow & purple – A striking and elegant contrast
  • Orange & blue – A playful and energetic duo, perfect for summer
  • Yellow & purple – A bold yet harmonious combination for a statement look

The Key to a Perfect Outfit

When styling an outfit, always remember: one colour should be dominant.

For a vibrant summer look, try a yellow dress paired with purple or blue accessories—the perfect balance of energy and sophistication!

Fashion is not just about wearing colours, but about knowing how to make them work together to express your personality. So, experiment, play with combinations, and let your style shine!


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